Spar UK is launching broadband radio service for retailers


Spar UK is launching an exciting new broadband radio service for retailers, in a move to drive sales and create an enjoyable atmosphere in store for both customers and staff.

The new in-store Spar Radio will bring listeners pop music, creative advertising updated every three weeks, and seasonal or event themed content.

It will also feature charity updates, ‘take over’ shows in partnership with suppliers, and the option for personalised content specific to areas or stores to better target local customers.

What’s more, the radio service, which has been developed in partnership with in-store radio provider KVHStudios, will bring retailers significant savings on maintenance and the cost of hardware per store.

There is no installation charge for retailers, and a dedicated account manager and telephone helpdesk will be available for any problems or queries.

Spar Radio will reach an audience of up to 11 million shoppers every week, said Philippe Rondepierre, Spar  UK head of marketing.

“Spar Radio is a great platform for our retailers to engage their customers and encourage them to spend longer in stores. With personalised content and advertising, it will also help retailers stand out from their local competition.

“There is also a great opportunity for suppliers to get involved with Spar Radio, as they can choose from many advertising options to suit their budget, create bespoke adverts for their brand and even take over Spar Radio for the day,” he said.

“This is a really exciting opportunity for Spar retailer and suppliers alike to get involved with.”

Over 1,200 Spar  stores have already transferred over to the new service.