Spar UK races ahead with new traffic light labelling

New traffic light labelling

New traffic light labelling

Spar UK reports it is racing ahead in making changes to traffic light labeling on its products – with more than 80% of artwork now signed off ahead of schedule.

A total of 200 products are already in store using the new labeling now, ahead of the December 2014 deadline, with many more due to hit the shelves soon.

The completed ranges include: tinned tuna, ice cream, sandwiches, bacon, flavoured milk, flour, coffee, fresh cream, bread, continental meats and bakery products.

Susan Darbyshire, Spar UK brand director, said: “This year, we have been busy changing the packaging of our SPAR Brand range to meet new food legislation and help customers make healthier choices.

“In order to make labels easier to understand for consumers, from December 2014 food labelling must meet strict requirements, such as a minimum font size and highlighted allergen information.

“All the team at Spar has been working really hard to make sure that our traffic light position is in line or indeed ahead of our competition – and in fact, many Spar brand products are now more amber and green than red.”

Having reviewed every product in the range, Spar UK identified nearly 600 lines that would need a packaging change to meet the new legislation.

“We have now assessed and redeveloped each of these products to add the traffic light labelling and to make sure the amount of red labels were as low as possible,” said Darbyshire.

In a separate move, families from across Birmingham have benefited from a gift of food and drink thanks to a donation from Blakemore Trade Partners’ Spar Retail Show 2014.

Around 40 cages of stock including fresh fruit and vegetables, chilled snacks, cheese, butter, soft drinks, crisps and sweets were delivered to the Birmingham Central Foodbank following the close of the SPAR Trade Show at the NEC, Birmingham (17 September 2014).

This is the second year Blakemore Trade Partners have donated stock to the Birmingham Central Foodbank who provide emergency food and support to people in crisis.