Spar UK reduces sugar content by 10% in own brand soft drinks range

Reduced sugar range

Reduced sugar range

Spar UK has made some fantastic improvements to its soft drinks range in time for summer 2016 – including removing 51.6 tonnes of sugar from across the range.

This incredible reduction equates to 206m calories, thanks to Spar’s thorough review and reformulation of its own label soft drinks range.

As part of the refresh to the range, Spar has rebranded its American Cola to Classic Cola, and reduced Spar brand Cola has a clear place in the market alongside the big brands.

Spar brand has also revamped its successful Blue Bear energy drink range, with a brand new look and feel to the drink, as well as a 10% reduction in sugar.

The Blue Bear range – worth over £1.6m – has also been enhanced with two new flavour additions – Apple Sourz and Cherry Sourz.

Finally, Spar’s Sparkling Water range is getting a refresh, with new labels and a new addition to the 1ltr range: Lemon and Lime 1ltr.

Lemon and Lime is the number one flavour in the waters marketplace, outperforming other flavours by twice as many sales, making this a key addition to the Spar brand range.

Susan Darbyshire, Spar UK brand director, said: “The amount of sugar in soft drinks is becoming an increasing concern for our customers, and as a responsible retailer it’s important that we respond to these concerns.

“So we are making these improvements to make sure our own label offering is competitive, modern and adapts to the changing market and consumer shopping habits.

“Our Spar brand soft drinks range is worth over £15m per year, covering 69 products in 18 sub categories.

“All these changes, along with keeping our pricing clear and competitive, will help entice even more shoppers into our own label range, boosting sales and profit for our retailers,” she said.

More refreshes on products such as Carbonates, Glucose & Isotonic Energy drinks, and mixers will be announced soon.