Spar UK is revamping two of its own brand soft drinks ranges with a redesign and new flavours in line with growing trends in the fast-moving market.
Spar’s flavoured still water range is getting a revamp with three new flavours: strawberry & kiwi, lemon & lime, and apple, raspberry & blueberry – three of the fastest growing, most popular flavours in the category.
The 500ml flavoured Still Water lines will be competitively priced, with RRPs of 65p and all bottles featuring the flash ‘two for £1’.
Spar brand is also adding a new variant to its ambient juice range, and revamping packaging across the whole line.
Apple & Blackcurrant 3x100ml packs (RRP £1.69) are joining the range, aimed at shoppers looking for handy lunchbox-sized cartons, while tapping into the popularity of the flavour, which accounts for 44% of juice drink sales.
The refreshed packaging across the range is modern, fresh and shows pictures of real fruit to show consumers the quality of the juices.
Susan Darbyshire, Spar UK brand director, said: “With these relaunches and updated designs, Spar brand is helping its retailers keep up with consumer trends in the soft drinks market, staying modern and relevant.
“The expanded and updated drinks build our credibility and will help our retailers show consumers that they are moving forward in line with consumer trends and behaviour,” she said.
The new lines will roll out to Spar stores in September/October 2013.