Spar UK to launch Spar-branded forecourt format in alliance with Harvest Energy

New Spar-branded forecourt concept

New Spar-branded forecourt concept

Spar UK and Harvest Energy have teamed up to launch a Spar-branded forecourt concept, designed to help convenience retailers stand up to the multiples and compete against the oil companies.

The collaboration is claimed to offer progressive independent retailers an entire Spar-branded petrol filling station option.

According to the retailer, this new alliance offers retailers and consumers a host of benefits, including access to shop supply and entire forecourt branding from Spar, as well as access to Harvest Energy fuel supply.

Cross promotions linking shop purchases to money off fuel will be available; as will flexible stock and supply options, all aimed at helping independent retailers drive sales and profitability, backed by the combined expertise of Spar and Harvest Energy.

The Spar brand will feature prominently across each site, on the canopy, pumps, poll sign and shop fascia.

Mark Steven, Spar UK business development controller, said the new offer would be flexible and dependent on the type and size of site and customer demographic.

“We want independent dealers to have the most competitive fuel supply deal combined with a great shop offer maximising the power of the Spar brand,” said Steven. “It is imperative fuel retailers maximise all sales opportunities and cross promotions certainly provide this, linking fuel directly to shop purchases.

“Spar is the UK’s largest symbol forecourt brand with almost 700 forecourt sites. We are very confident that the marriage of expertise between SPAR and Harvest Energy, the UK’s fastest growing fuel brand, will be a great success,” he said.

Simon Davis, head of sales and logistics at Harvest Energy, said: “We are delighted to be working in partnership with Spar to extend the Spar brand out onto the forecourt.”