Spar is trialling a new foodservice concept – Daily Deli – that could soon roll out to stores across the UK.
Since 26 February 2015, Spar has been piloting the foodservice offer at Spar Glenwell in Belfast.
The Daily Deli range, which is available all day, includes fresh salad products, sandwiches, baguettes and accompaniments, and at the trial store also includes the installation of a serving counter.
Spar brand lunchtime range will be rebranded Daily Deli in the store and the nutritional content will be clearly labelled on the packaging. Five of the sandwiches in the range contain less than 300 calories: Prawn Mayo; Tuna & Sweetcorn; Chicken Salad; Ham & Mustard and Egg Salad.
If the trial is successful there will be six different Daily Deli opportunities available to Spar retailers to choose from.
These will range from an entry-level offer comprising a self-service counter selling sandwiches, baguettes, chilled snacks and coffee, to a complete Daily Deli offer including a served counter selling hot meals, as well as a self-service option on the shop floor with sandwiches, baguettes, wraps, croissants and more.
Debbie Robinson, Spar UK managing director, said: “Daily Deli is Spar’s answer to widening our presence in foodservice and giving our retailers more of an opportunity to offer foodservice in stores.
“Foodservice is an area of increased focus within the convenience channel, as the two sectors continue to merge. This year we are adapting to make the most of the trend for ‘foodvenience’. Many of our Spar stores already offer great franchise partnerships with Subway, Costa Coffee, Insomnia, Starbucks, Greggs or indeed have created their own like Eat17 and the Cheeky Coffee Co. We are building on these collaborations and creating something new in-store for our customers to enjoy.
“These are exciting times for Spar convenience stores, as we create more modern and relevant stores for shoppers that tie in with the increasing focus on shopper missions.
“Daily Deli is another great way of showing our customers that they are getting a fantastic quality proposition from Spar and highlighting the nutritional content will help guide our shoppers to make the right food choices,” she said.