Spar UK is introducing four new wines in time for summer, as part of its drive to keep its successful wine offering modern and relevant.
The four summer wines comprise a Provence Rosé (RRP £8; promotional price £7), a Primitivo from Puglia (RRP £7; promotional price £5.50), a Touraine Sauvignon Blanc (RRP £8.50, promotional price £7), and a Spanish Gran Reserva from Valdepeñas (RRP £9; promotional price £6).
The Provence Rosé, is bang on trend for summer, when sales naturally peak. This wine won a Bronze award at Decanter World Wine awards 2016 (DWWA), and was commended at the 2016 International Wine Challenge (IWC).
Primitivo is the third biggest selling wine varietal export from Italy and is in 75% growth in the convenience sector. The wine has already proven its quality, winning a Bronze medal at the 2016 DWWA.
The Sauvignon Blanc from Touraine was awarded a Silver medal at the 2016 DWWA and a Bronze at the 2016 IWC. Sauvignon Blanc is the best-selling grape in the UK and sales of the variety have been very successful for Spar .
The Spanish Gran Reserva, which also took a Bronze award at the 2016 DWWA and was commended at 2016 IWC, comes from the historic Valdepeñas wine region – an area renowned for producing high quality but affordable wines.
Tina Hird, Spar UK head of BWS, said: “We are really excited about our new launches, which are all very high quality wines offering great value for money.
“Our Touraine Sauvignon is a premium quality wine from a fantastic domain, which has been added to the range as Sauvignon Blanc sales continue to grow, and gives customers the choice to trade up for special occasions.
“Sales of wines from France in particular are doing really well,” she said.
The four new wines will all be phasing into SPAR retailers from July.
Spar’s wines have recently had another successful run on the awards circuit.
At the International Wine Challenge (IWC) and the Decanter World Wine Awards (DWWA), Spar achieved its greatest success to date with eight Silver medals, 22 Bronze awards and a further 39 wines commended by judges.
“This is a fantastic achievement that showcases the value and quality of our wines, especially since the majority of these wines are under £10,” said Hird.
“Our award-winning wines not only cover a variety of price points, but also demonstrate the best choice of products from all around the world.”