Spar wholesaler, James Hall, launches new bread range

Bread 2015-1

New bakery range

James Hall & Co, the Spar wholesaler for the North of England, is launching a range of new bread products to retailers, thanks to the huge success of its six-day a week bread delivery service.

Since the fresh bread delivery service was launched out of Huncoat in 2012, bread sales at retail have reached £9m.

Like-for-like sales are up 10% over the past year, with daily volumes peaking at 50,000 over the festive period, helped by service levels of a fantastic 99%.

To build on this huge success, James Hall & Co is launching a number of exciting products, including Spar branded 750g Premium White and Wholemeal loaves.

Available since 24 February, the loaves will be on offer at an introductory retail price of just 75p.

Plus, thanks to the huge popularity and sales growth of Clayton Park’s white and malted farmhouse bread range, James Hall & Co is adding a 400g half loaf version.

Also new to the range is a Luxury Double Chocolate and Orange Hot Cross Bun, priced at £1.70 for four with an introductory 40p off; and a new Fruit Loaf priced at £1.50, again on sale since 24 February.

The wholesaler has also started retail trials of an ambient bake off range, which includes a Parisien, a Half Baguette, a White Batard and a Petit Pain, offering huge benefits for retailers looking for more freezer space.

Bread 2 2015

Peter Dodding, sales & marketing director, James Hall & Co, said: “We are thrilled by how much our Spar retailers have shown confidence in our Clayton Park range since its launch two years ago, and what a brilliant reaction they are getting from their customers. It’s commitment like this that has helped firmly establish the brand.

“It’s because of this success that we’re extending our range with products including the Spar branded loaf – a product that offers great value, while delivering a very different quality proposition to any of the other own brands in market.

“These products bring a real point of difference to our retailers’ ranges, and I’m confident we’ll keep seeing success with our bread products,” he said.