Spar wholesaler revamps own brand sandwich range

James Hall & Co., Spar wholesaler for the north of England, has revamped its own brand Spar sandwich offering, with refreshed packaging and 3 exciting new flavours.

The company produces over 21,000 sandwiches a day at its SPAR distribution centre in Preston, serving a network of over 600 independent and company owned Spar stores across the north of England.

Peter Dodding, sales and marketing director at James Hall & Co. said: “We have refreshed the packaging of 20 Spar brand sandwiches, helping customer favourites to stand out on the shelf, create theatre in-store and complement our existing range of food-to-go items.

“Three new flavours will be added to our core range of SPAR branded sandwiches and wraps: Simply Bacon; Mega Breakfast and Mixed Triple, which features a variety of bacon, chicken and ham sandwiches.

“A selection of 12 sandwiches will also be available for Spar retailers to order on three week cycles. Each cycle will include four delicious flavours, which will then be replaced with another four once the period has finished. The first wave of flavours available will be simply chicken and sweetcorn; smoked ham and egg sub; spicy cheese and coleslaw and curried egg.”

Dodding added: “James Hall & Co. already offer a fantastic sandwich range for independent Spar retailers and we are confident that the refreshed packaging will help retailers to maximise their sandwich offering, and present a varied range of traditional favourites and exciting new fusion flavours for customers to enjoy.”