Spar’s 12 Deals of Christmas promotion returns for 2016



Spar UK is supporting the return of its 12 Deals of Christmas campaign this year, kicking off on the 6th October for 12 weeks, with a raft of marketing activities.

The campaign, which ran for the first time in 2015 and was a huge success, delivers shoppers market leading promotions and money-off deals every week.

Offers will run once again on top brands from suppliers including Smirnoff, Coca-Cola and Budweiser, as well as on Christmas essentials and Spar brand’s fantastic award-winning products.

Digital activity to support the promotion will include a dedicated 12 Deals landing page on the Spar website, as well as ideas for last minute Christmas recipes and party planning, such as ‘Alcoholic Fudge’ and ‘The perfect baked eggs breakfast’.

The website will also feature engaging online videos, such as a ‘How-to guides’ for quick and tasty mulled wine and festive champagne cocktails’. Meanwhile, support from social media will include posts across Facebook, Twitter, Instagram, and to the Christmas section of

Also on Facebook and Instagram there will be ads on weeks two, three and four of the 12-week campaign. These will champion the products in a modern and simple style and feature brands such as Smirnoff, Coca-Cola, Budweiser and Spar brand products.

On Spar’s in-store radio, there will be a dedicated advert each week for each new deal, as well as Christmas sweepers, reminders, sound effects and classic Christmas tunes. Finally, retailers will receive in-store POS with an advent calendar theme, to create a magical feel to consumers and highlight the new deals every week.

Andy Burt, Spar UK senior marketing manager, said: “The return of our ’12 Deals of Christmas’ promotion this year is backed by a host of marketing activities to help our retailers deliver consumers the best possible savings on key Christmas brands.”

“As retailers are fighting for extra footfall, these deals will drive even more shoppers to Spar stores every week from early October until Christmas!”