Spar brand is bringing extra fizz to its Christmas offering in 2016, with the launch of new Spar Prosecco Speciale, alongside its fantastic seasonal alcohol range including award-winning wines and spirits.
With an RRP of £9, the new premium sparkling wine will offer shoppers a trade up from SPAR’s already hugely successful Perlezza Prosecco.
The premium Prosecco is packaged in a stylish, flute-shaped bottle to clearly show consumers its more luxury appeal.
Spar Prosecco Speciale will be introduced on 24 October, and its launch is expected to bring Spar an extra £350,000 in retail sales.
Cath McIlwham, Spar UK head of brand, said: “As shoppers more frequently trade up to premium products during the festive season – either for themselves or as gifts – the launch of our Prosecco Speciale will come at just the right time.
“Sales of Prosecco outpace Champagne in the UK, and Prosecco represents 64% of all sparkling wine sales, so we are confident our new launch will tap the trend this festive season.”
With a host of awards to its name, Spar’s Perlezza Prosecco is one of the fastest growing and biggest selling sparkling wine brands in the UK impulse channel excluding wine specialists* (*AC Nielsen).
“Alcohol represents a great opportunity for Spar retailers to boost sales in the run up to the festive season, so it’s essential that we at Spar brand are offering them a credible, great-tasting range at excellent value prices,” said McIlwham.
“According to Him! research, 11% of shoppers choose to buy alcohol in a convenience store over the range of other options in the marketplace, and this is growing year on year,” she said.
What’s more, 5% of customers now buy alcohol for gifting in a convenience store. Spar is catering for this market with its range of gifting options, including the return of its successful Perlezza Prosecco and Chocolate Gift Pack (RRP £5).
Spar brand’s overall seasonal and gifting alcohol range includes:
- Perlezza Prosecco Brut Spumante 75cl (RRP £7)
- Perlezza Prosecco Brut Magnum 1.5lt (RRP £20)
- Perlezza Prosecco 20cl + Chocolates Gift (RRP £5)
- Spar Irish Cream 70cl (RRP £5)
- Glen Dhu Whisky 70cl (RRP £11.85)
- Spar Rios de los Andes Malbec 75cl (RRP £6)
- Fern Hills Sauvignon Blanc 75cl (RRP £6)
- Spar Valpolicella Ripasso 75cl (RRP £8)
- La Vallee des Vignes Sancerre 75cl (RRP £12)
All these lines are available to Spar retailers from 24 October.
Also this year, Spar has chosen its 12 wines that are perfect for Christmas. They are:
- Châteauneuf-du-Pape
- Les Trois Couronnes
- Champagne Marquis Belrive
- Valpolicella Ripasso
- Chablis
- Prosecco Speciale
- Provence Rosé
- Primitivo
- Touraine Sauvignon Blanc
- Valdepenas Gran Reserva
- Rioja Ursa Maior Reserva
- Sancerre
