Specialist running retailer, Sweatshop, wins top award for customer service


Specialist independent running retailer, Sweatshop, has been awarded the Customer Service Team of the Year at the National Sales Awards dinner.

The award recognises Sweatshop’s outstanding dedication to customer service, which the retailer said has been at the forefront of its offering since its inception in 1971.

Championed as the very best in the industry, Sweatshop’s award is a testimony to its strong reputation as a retailer with a focus on ethical, smart and professional selling that sets it apart from its competitors, the company said.

“We are thrilled to have been awarded for values that lie at the heart of our business,” said Nick Pearson, Sweatshop managing director. “As a specialist running retailer, we pride ourselves on providing the highest level of service and the best range of equipment for every runner – from absolute beginners to international athletes. Throughout our 41 years of trading, our aim has always been to help people to be the best that they can be and we are delighted that the judges have recognised this commitment.”

Voted Best Retailer by Runner’s World magazine for six consecutive years, Sweatshop is the largest specialist running retailer in the UK. Recognised for providing a superior service, Sweatshop is renowned for its staff knowledge and expert footwear fitting service, the company said.

As well as continuing to focus on providing an unrivalled level of customer service in all of its 38 stores nationwide, Sweatshop revealed it is launching a pioneering retail concept in December 2012. For the first time, Sweatshop will offer the best running expertise, services and facilities to consumers in its new Trump Street store. 

Collaborations with partners, including City Athletic and the Perfect Balance Clinic, will ensure this is a retail offering like no other, the retailer claims

“The Trump Street store takes our specialist service to the next level,” said Pearson. “We know our customers often require expert advice and training to enhance their running experience. With the help of our partners, we will be able to offer the ultimate one-stop running shop that will fulfil every runner’s requirements.”