Specsavers partners with epoints rewards


Specsavers, the world’s largest optical retailer, has announced its partnership with epoints Rewards to incentivise over 17,500 staff in more than 800 stores throughout the UK and Ireland. epoints Rewards is the recently launched employee incentive programme adapted from the popular multi-retailer consumer loyalty scheme, epoints. This new scheme has enabled Specsavers to motivate and reward its stores and employees with epoints, a currency that can be redeemed against a choice of millions of products.

Jill Clark, director of retail communications at Specsavers, said: ‘epoints Rewards is a unique employee incentive scheme that has been very successful in its roll out throughout Specsavers stores. As staff can choose their own rewards, it has been hugely motivational for them and this in turn has had a significant impact on both employee engagement and sales. We are delighted to be working in partnership with epoints and look forward to developing our relationship with them further.’

epoints Rewards allows companies, from all sectors, to recognise and reward their employees for everything from financial to personal development targets. With no set-up, admin or management fees, companies can simply credit their account and then manage the allocation of the epoints currency from a central administration portal. This ensures they can reward their teams in real time based upon each incentive campaign. The epoints Rewards offering also includes a full reporting dashboard, where organisations can keep abreast of company-wide epoints allocation and redemptions.

The epoints redemption range is one the largest in the loyalty sector with more than 2m items to choose from. There is something for everyone, from electronics and gaming, right through to beauty and fashion items. Companies can also use their own products as rewards. epoints Rewards can additionally be used as part of each employee’s broader everyday activity. They can gain epoints by shopping across thousands of retailers on the high street and online and for playing online games and watching viral videos. This makes the accumulation of value much quicker.

Specsavers is currently running a large range of company-wide incentive campaigns. This includes rewarding stores with epoints for meeting and exceeding targets and for discussing certain products with customers. Further flexibility is enabled by allowing individual franchise directors to buy additional epoints to run their own incentive campaigns and to reward staff individually.

Through Specsavers incentives, stores have rapidly amassed epoints and have already redeemed their points on a wide variety of items including TVs, iPads, sandwich toasters, kettles, coffee machines, restaurant vouchers and much more. Recent results – measured by customer feedback solution RatingsPlus – has shown that average satisfaction levels in the epoints Rewards incentive scheme measures 8.5/10. A key driver in this high score has been the vast array of products available.

Matt Norbury, founder and CEO of epoints, said: “Organisations have the need to offer incentives to reward and motivate their staff. A key challenge is delivering a reward that is easy to administer and attractive for the recipient. The epoints offering makes perfect sense. It puts the employee in control, allowing them the flexibility to choose their own rewards and fits the lifestyle of the digitally connected.”