Sportswear brand dhb drives customer acquisition with new photographic techniques to highlight technicality of garments

Sportswear brand dhb is driving customer acquisition with new photographic techniques that allow shoppers to fully appreciate the technicality and style of its cycle, run and swim ranges.
 
dhb, exclusively available at Wiggle and Chain Reaction Cycles, is introducing high definition 360 spin product images that use optimised lighting and macro lenses to show performance fabric detail and colours in a more refined way.
 
Studio workflow and imaging specialist SpinMe is creating sophisticated new techniques for the brand, working bespoke features into its software to help dhb improve customer experience.
 
“We’re passionate about the quality of our garments and want to get across to new customers just how good the products are from a technical and aesthetic perspective,” said Claire Layfield, head of own brand marketing at WiggleCRC. “We recently introduced innovative new features throughout a dhb best-selling Aeron shorts range, so intricate details of the fabric and improved performance design can now be seen with absolute clarity from all angles.”
 
dhb is the most popular range on Wiggle’s site within cycle apparel. Cycling clothing accounts for 85% of dhb sales.
 
“dhb is using imagery to make a real point of difference to the brand,” said David Brint, CEO of SpinMe. “Our development team is investing more time in creating advanced ways of bringing products to life online, allowing shoppers to closely inspect merchandise. Getting a real insight into the fabrics and designs they will be ordering will help customers make the right purchase.”