Springboard: footfall in UK retail destinations rose yesterday by +155.2% from same day last week, and by +225.2% in shopping centres

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Latest data from retail expertSpringboard reveals that footfall in UK retail destinations rose yesterday by a staggering +155.2% from the same day last week, and by +225.2% in shopping centres.

The rise in footfall in high streets was slightly lower at +176.1% and was perhaps due to the cold weather that encouraged shoppers into the enclosed environment of shopping centres.

The rise in footfall in retail parks was more modest, although still significant at +35.9% from the previous Monday, but the level of activity in retail parks was higher than in high streets and shopping centres prior to yesterday due to the presence of food stores.

Even with this more modest rise, footfall yesterday in retail parks was +7.8% higher than on the same Monday in 2019, before the pandemic. Across all retail destinations footfall yesterday ended up at just 15.9% lower than on the same Monday in 2019 which is an incredibly positive result, demonstrating the demand amongst consumers for shopping in bricks and mortar stores.

Even in Central London, the destination that has been the hardest hit of anywhere in terms of the loss of footfall since Covid, footfall rose by +202.4% from the week before, improving the annual result to -56% from 2019 compared with more than -80% during lockdown. In regional cities outside London the result was even more positive, with footfall strengthening and ending up 27.1% below the 2019 level.

However, whilst shoppers were venturing out to large cities, many shoppers still stayed local with a rise in footfall in market towns of +237.2% from the week before resulting in a drop from 2019 of just -6.8%. In retail destinations in the North & Yorkshire region footfall yesterday was only marginally below the 2019 level (-0.8% year on year).

Diane Wehrle, insights director at Springboard, commented: “The first day of retail reopening was an amazingly positive result and one which finally offers retailers with some positive news. The strong uplift highlights that consumer demand is higher than even forecasted and shows that bricks & mortar still holds a key position within the retail sector. With footfall in shopping centres rising by +225.2% and on high streets by +155.2% on the first day of trading, the sector can finally see a visible road to recovery after a difficult year.”

Week on week % change in footfall – Monday 12th April 2021
24 hours
UK High Streets176.1%
UK Retail Parks35.9%
UK Shopping Centres225.2%
All Destinations155.2%
Week on week % change in footfall – Monday 12th April 2021
24 hours
Central London202.4%
Coastal Town139.5%
Historic Town142.7%
Market Towns237.2%
Outer London111.3%
Regional City Excl London189.7%
Week on week % change in footfall – all UK destinations – Monday 12th April 2021
24 hours
East158.8%
East Midlands217.6%
Greater London128.2%
Ireland50.7%
North & Yorkshire198.4%
Scotland17.2%
South East176.6%
South West162.6%
Wales174.1%
West Midlands170.7%
% change in footfall 2021 vs 2019 – Monday 12th April 2021 vs Monday 15th April 2019
24 hours
UK High Streets-26.7%
UK Retail Parks7.8%
UK Shopping Centres-16.5%
All Destinations-15.9%
% change in footfall 2021 vs 2019 – Monday 12th April 2021 vs Monday 15th April 2019
24 hours
Central London-56.0%
Coastal Town-17.4%
Historic Town-23.1%
Market Towns-6.8%
Outer London-18.7%
Regional City Excl London-27.1%
% change in footfall 2021 vs 2019 – all UK destinations – Monday 12th April 2021 vs Monday 15th April 2019
24 hours
East-4.6%
East Midlands-7.5%
Greater London-21.2%
Ireland-48.0%
North & Yorkshire-0.8%
Scotland-47.7%
South East-8.0%
South West-8.5%
Wales-19.2%
West Midlands-9.3%
% change in footfall 2021 vs 2020 – Monday 12th April 2021 vs Monday 13th April 2020
24 hours
UK High Streets544.0%
UK Retail Parks307.7%
UK Shopping Centres656.5%
All Destinations516.2%
% change in footfall 2021 vs 2020 – Monday 12th April 2021 vs Monday 13th April 2020
24 hours
Central London694.8%
Coastal Town419.5%
Historic Town671.4%
Market Towns579.4%
Outer London333.4%
Regional City Excl London747.1%
% change in footfall 2021 vs 2020 – all UK destinations – Monday 12th April 2021 vs Monday 13th April 2020
24 hours
East531.6%
East Midlands678.8%
Greater London441.7%
Ireland151.6%
North & Yorkshire636.9%
Scotland212.3%
South East598.7%
South West513.2%
Wales567.8%
West Midlands670.3%