Plant-based ready-to-eat food brand Squeaky Bean is launching Thai flavour Marinated Chicken Style Pieces in Tesco stores this June, adding a South East Asian twist to its existing range of chicken style products.
Expertly seasoned with Asian herbs and spices, Squeaky Bean Ready-to-Eat Thai Marinated Chicken Style Pieces are perfect in a Pad Thai, salads, stir-fries, sandwiches and more. Offering a taste of summer and spicing up picnics and al fresco eating, they can be enjoyed as a snack straight from the pack, fried, or cooked in the microwave for just 30 seconds.
Following stand-out sales of Squeaky Bean’s Kick of Tikka and Sweet Smokey BBQ Chicken Style Pieces, these flavours will also be launching into Tesco on 15th June alongside the new Thai variant – offering a repertoire of summer eating choices for those following a plant-based diet or looking to reduce their consumption of meat products. Shoppers will be able to spot the Thai Pieces in the vegetarian and vegan chilled aisle by looking for the bright green packaging.
In addition, the Kick of Tikka and Sweet Smokey BBQ Chicken Pieces [excluding Thai flavour] will launch into Co-op stores on 22 June, and will be placed alongside meat-based products, making it even easier for consumers to choose plant-based food options. Each pack contains 160g of pieces, roughly the equivalent of chicken in the cooked poultry category.
Sarah Augustine, Squeaky Bean’s co-creator, says: “The Ready-to-Eat Thai Marinated Chicken Style Pieces are the latest in our range of inspired products made from wildly delicious plants. Not only are they packed with flavour, they are simple to prepare – whether it’s stuffing a pitta or sandwich or frying with rice and noodles. More than ever, Squeaky Bean is the sidekick in the kitchen for those who love plant-based food. No longer does vegan food need to be bland, boring or burdensome to prepare and enjoy.”
Made with pea protein for a realistic texture, the Chicken Style Pieces are high in protein and low in saturated fat. Following the recent launch of their ready-to-eat vegan sandwich slices and their first to market vegan pancakes, Squeaky Bean’s delicious plant-based products continue to offer leading innovations into the vegan food market, which is experiencing a year-on-year value growth of 22% for meat-free ready to eat lines [Kantar WPO 52 w/e April 2020].
Squeaky Bean also attracts more than twice the proportion of 18 to 24 year-olds on average in the plant-based ready-to-eat category, making the brand a frontrunner for younger vegans, veggies and flexitarians. And because Squeaky Bean’s Ready-to-Eat Chicken Style Pieces can be eaten straight from the pack, or used as part of a more elaborate recipe, they offer the versatility that makes plant-based eating even more exciting.
Asian flavour is coming to plant-based food fans nationwide as Squeaky Bean Ready-to-Eat Thai Marinated Chicken Style Pieces launch into 262 Tesco stores on 15 June, alongside Squeaky Bean’s Kick of Tikka and Sweet Smokey BBQ variants (launching into 576 and 683 stores respectively). Each pack weighs 160g and has a recommended retail price of £3.
Squeaky Bean’s Kick of Tikka and Sweet Smokey BBQ Ready-to-Eat Chicken Style Pieces will also launch into 600 Co-op stores on 22 June on a two for £5 deal.
Consumers can also purchase Squeaky Bean’s range of products at Asda, Ocado, Sainsbury’s and Waitrose.