Suffolk-based micro-brewery, St Peter’s, has unveiled Without Gold, a hoppy, golden ale that’s full of flavour and completely alcohol free.
Following on from the huge success of St Peter’s Without Original, which is now the world’s No.1 alcohol-free craft beer, Without® Gold is a delicious new golden alcohol-free craft beer, with a full-bodied, slightly sweet malt flavour combined with a citrus bitterness.
The perfect follow up to the best-selling St Peter’s Without Original, Without Gold targets ale drinkers who like a refreshing, light, golden beer.
“In Without® Gold we have created a beer that will appeal to a nation of ale drinkers who love a good, full-bodied golden ale, as well as lager drinkers looking for a delicious alcohol-free beer,” explains Steve Magnall, CEO at St Peter’s Brewery. “Without Original is different to anything else on the market. Aside from being the only zero-alcohol craft beer on the market, it’s also got more flavour and body than any other alcohol-free beer available. We expect Without Gold to be just as popular,” adds Steve.
Created by head brewer, Steve Groves, it has taken almost a year to perfect the recipe for Without Gold. However, the micro-brewer is certain the new zero-alcohol golden ale is the real deal. “We can’t wait to launch this product and get customer reaction. We expect Without Gold to appeal to a broad range of ale and lager drinkers and already a major retail chain is interested in stocking it,” adds Magnall. “Without Gold is completely different from other alcohol-free beers on the market, most of which are conventional lagers and often thin and watery. Instead, it is made in exactly the same way as a traditional beer, just without the alcohol, and consumers can expect a full-bodied pint, with a good head and delicious taste.”
With sales of alcohol-free drinks on the rise, Without® Gold gives consumers more choice in this growing category. “We expect the alcohol-free drinks market to grow to 10% of the overall drinks category within the next ten years,” explains Magnall. “At St Peter’s, we want to be leading the way for high quality, great-tasting zero-alcohol craft beers and with two terrific products in our portfolio, we are well on the way to doing just that.”
St Peter’s Without Gold is available nationwide in 500ml bottles (RRP £1.49) and on tap.