St Peter’s Without alcohol-free beer secures Whole Foods Market contract

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Continuing in its aim to dominate the UK’s alcohol-free beer market, St Peter’s Without will hit the shelves of Whole Foods Market stores across the UK from the start of December.

St Peter’s Without alcohol-free beer is an all-natural, deliciously-malty beer that contains no alcohol and is brewed just like a normal beer. With customer feedback already judging the taste as good as an alcoholic beer, it’s no surprise that Whole Foods Market has been quick to stock it.

From December, Whole Foods Market customers shopping at its nine UK stores, will be able to buy St Peter’s Without by the bottle.

“This is an exciting contract for Without,” says Steve Magnall, CEO at St Peter’s Brewery. “Whole Foods Market has a discerning customer base that recognises good quality products. Although the alcohol-free market is still relatively small, there is a clear demand for an excellent-tasting alcohol-free beer and we hope sales of Without among Whole Foods customers will be high.”

Launched in August, St Peter’s Without®is already available in JD Wetherspoons, Nisa stores and is being exported to 15 different countries across the world.