Suffolk brewery, St Peter’s, is celebrating two brand-boosting contracts with Oddbins and Majestic, which will help raise the profile of its alcohol-free beer, St Peter’s Without.
The new contract with Oddbins is for all of its 47 stores across the UK, whilst Majestic will start selling Without locally in East Anglia.
“The momentum for St Peter’s Without is really starting to build,” explains Steve Magnall, CEO at St Peter’s Brewery, who launched the product in August 2016. “We are gaining new retailers every month and these contracts with Oddbins and Majestic will continue to help us reach new customers.
“The demand for alcohol-free beer is in growth. Consumers want a quality product that tastes as good as their usual pint and St Peter’s Without delivers on both flavour and character. Low alcohol options are no longer of interest to so many consumers, whereas zero alcohol beers such as Without fit the bill. That’s why retailers are so keen to stock it,” continues Magnall.
The two contracts with these two leading off-licenses will increase sales of St Peter’s Without significantly. “We expect sales of St Peter’s Without to grow steadily this year as more and more retailers recognise the growing demand for high-quality, alcohol-free beer,” adds Magnall.