Starbucks and Fairtrade are celebrating the fifth anniversary of 100% Fairtrade-certified Starbucks Espresso Roast at the London Coffee Festival. Starbucks serves Espresso Roast as standard in core beverages as well as seasonal favourites such as Pumpkin Spiced Latte in Europe, the Middle East and Africa.
Fairtrade estimates that since 2009 Starbucks has contributed over $5m in Fairtrade premium to coffee farmers, from sales of Fairtrade coffee in the UK alone.
Euan Venters, commercial director at Fairtrade Foundation, said: “Fairtrade coffee purchases support the livelihoods of hundreds of thousands of coffee farmers around the world, ensuring a long-term supply of high-quality coffee and positively impacting famers’ lives, as well as the communities they live in. As one of the world’s largest coffee purchasers, Starbucks is setting a positive example and changing the industry for the better by supporting Fairtrade.”
Starbucks was the first private enterprise to invest in the Fairtrade Access Fund in 2012; supported by a number of companies, today the fund has loaned over $12m to co-operatives, helping them with their trade and long-term finance needs.
In 2014, 8.6% of all Starbucks coffee purchases were Fairtrade-certified, with 96% of coffee ethically sourced through Coffee and Farmer Equity (C.A.F.E.) Practices.
Ian Cranna, vice-president for marketing and category, Starbucks Europe, the Middle East and Africa, says: “The five year anniversary of Fairtrade Espresso Roast is an important milestone for us. We are proud to partner with this leading ethical certification mark as part of our commitment to buy and serve high quality Arabica coffee that is responsibly grown and ethically sourced. We’ve been doing this for 40 years and take a holistic approach using responsible purchasing practices, farmer loans and forest conservation programmes.”
Starbucks opened its first Farmer Support Centre in Costa Rica in 2004, and now serves farmers with additional locations in China, Rwanda, Ethiopia, Tanzania, Colombia and Guatemala.
Ian Cranna, vice-president, marketing and category for Starbucks in Europe, the Middle East and Africa and Euan Venters, commercial director at Fairtrade Foundation made a short presentation at London Coffee Festival on Thursday 30 April at 2pm to honour the achievement of the partnership and to discuss the future of ethical coffee on the high street. The session will be hosted by Anya Marco, insight director at Allegra Strategies.