Starbucks opens first franchise store in UK and plans nationwide roll out in 2013

Starbucks: franchise roll out

Starbucks: franchise roll out

Starbucks is opening its first franchise store in the UK, in Liphook, Hampshire.

The store is part of an eight-store deal with local entrepreneurs, 23.5 Degrees, expected to create over 100 new jobs in the Dorset and Hampshire area.

23.5 Degrees will open additional Starbucks franchise stores in Portsmouth, Bournemouth, Farnborough, Trowbrige and Southampton, among other locations. Each new store opening will create between 15-18 new local jobs.

Located in Liphook Services, on the A3 northbound towards London, Starbucks said the new store will be the blueprint for further sites planned to open across the country over the coming months as Starbucks grows its franchising business.

With British coffee drinkers becoming more discerning, customers now want great coffee wherever they are, whether they’re travelling, at home, or in store, Starbucks said. The partnership with 23.5 Degrees will see the coffee brand taken to new places where local Hampshire and Dorset customers need and want high quality, convenient coffee.

Starbucks said its new franchise offer gives local franchisees throughout the UK the opportunity to bring their local expertise and experience to deliver for Starbucks customers. According to the company, this move builds on the success of Starbucks licensed partnerships and is part of the company’s strategy to get to profitability in the UK by opening stores in high footfall, profitable locations.

Kris Engskov, managing director, Starbucks UK & Ireland, said: “The UK is one of the most important markets for Starbucks. There are plenty of opportunities throughout the UK for great coffee, and franchising will help us to build the Starbucks brand in those towns and locations we have not yet had the opportunity to serve. We’re proud to partner with local entrepreneurs, who share our values and commitment to doing what is right for our customers, to build our business and bring jobs to local communities.”

Mark Hepburn, company director, 23.5 Degrees, said: “This partnership with Starbucks represents our company’s progression with a brand we feel mirrors our own values, sincerely caring about the people in our business, and committed to consistently delivering for the customer and the local community. We are proud to be opening the first Starbucks franchise store in the UK, combining our knowledge of local businesses, real estate opportunities, and franchise experience, with the support and expertise of the Starbucks business team to drive growth, create jobs, and provide quality products where customers need and want great coffee.”