Stella Artois launches ‘Give Beautifully’ festive campaign


Stella Artois has launched a ‘Give Beautifully’ holiday campaign, which is designed to make the holidays even more magical. Originally crafted as a holiday gift and named after the Christmas star, Stella Artois will host a number of activities in the off-trade through a global 360 advertising campaign, offering Christmas gifting and accompaniments to celebrate the festive season.


The iconic Christmas packaging returns for Stella Artois this year, with a new design featuring the Leuven skyline and Christmas stars, wrapped up with a flourish of ribbon and the tagline ‘Give Beautifully’. These limited edition packs will be available in retailers across the country – including Tesco, Asda, Morrisons and Sainsbury’s. Stella Artois will also be offering consumers the chance to win a personalised Chalice on select limited edition packs through daily prize draws over a 10 week period from 2nd November.* Each pack has a unique code that can be entered online to reveal whether you are a lucky Stella Artois Chalice winner. The Chalice promotion will be running across various Christmas multipack sizes** and will be available in all main supermarkets.

In addition to the Christmas packaging and Chalice gifts, the Stella Artois 75cl Heritage bottle is making a return this year in time for the festive season. The traditional bottle celebrates Stella Artois’ rich Christmas heritage and is crafted especially for gifting and sharing around the table. The bottle will be available from mid-November in retailers nationwide.


First launched in 2014, the limited edition Stella Artois Christmas Chalice is back this year as the ultimate gift for beer lovers. Available to buy exclusively from the Stella Artois Chalice Store, the beautifully designed glassware echoes the on-pack artwork and guarantees the finest Stella Artois experience each and every time.

The Stella Artois Chalice Store is the ideal one-stop-shop for the beer-lovers’ gift list and will be taking orders for personalised Chalices until the 14th December to ensure pre-Christmas delivery.

Emily Kraftman, senior brand manager at Stella Artois, said: ‘Christmas is a really key period for Stella Artois and given its rich history with the season we are excited to be celebrating it across trade this Christmas – from beautiful festive on-pack designs to the limited edition Chalice and heritage bottle.”

With friends

This year for the first time ever, Stella Artois Cidre has teamed up with leading spice company Schwartz to bring a winter warmer guaranteed to please cider lovers across the country. The Mulled Cider Spice Mix pack, which includes dried orange peel, ground cinnamon, cloves, nutmeg, and allspice, is the perfect accompaniment for Stella Artois Cidre, combining to create an aromatic and delicious warming drink. Available in stores nationwide now, simply place the spice mix and Stella Artois Cidre into a pan and warm through for a wonderful, contemporary, Christmas treat to share with friends and family.