Today, with the support of Water.org and its co-founders Matt Damon and Gary White, Stella Artois launched its first global social impact campaign ‘Buy a Lady a Drink’ to drive awareness of the global water crisis and help provide solutions. Every day, women around the world spend a combined 200 million hours collecting clean water for their families. Buy a Lady a Drink aims to help put a stop to these water-collecting journeys, so women can start new journeys of their own.
Stella Artois has made a donation of $1.2m USD to Water.org and is now inviting the nation to join the cause by purchasing limited-edition Chalices. One Chalice will help Water.org provide five years of clean water to one person in the developing world. Beyond purchasing a Chalice, information about the Stella Artois Buy a Lady a Drink campaign, the partnership with Water.org and stories of women directly impacted by the global water crisis can be found by visiting http://www.BuyALadyADrink.com.
“We’re honored to be joining forces with this premier global brand that has stepped up to support Water.org and help us raise awareness of the water crisis,” said Gary White, co-founder of Water.org.
“Awareness is as important as fundraising,” said Water.org co-founder Matt Damon. “We want people to understand the issue in all its complexity.”
The three Chalices were inspired by traditional handcrafted objects from three of the developing countries where Water.org operates, including textiles from India, baskets from Ethiopia and pottery from Honduras. The Chalices can be purchased via the following link chalice.stellaartois.com in the UK.
“We are proud to join Water.org, Matt Damon and Gary White to help raise awareness of the global water crisis that affects more than 750 million people around the world, and support Water.org’s efforts through donations and the sale of these stunningly-designed Chalices,” said Miguel Patricio, chief marketing officer, AB InBev.
“Water.org’s current success shows we can make a difference in solving the water crisis,” said Debora Koyama, Global Vice President, Stella Artois. “As a key ingredient in our beers, water is a natural resource Stella Artois aims to protect and preserve. We are delighted to enlist millions of Stella Artois fans around the world in this effort, as well as the iconic Stella Artois Chalice as the symbol of this campaign.”
Stella Artois and Buy a Lady a Drink at Sundance Film Festival
Through Stella Artois’ annual sponsorship of the Sundance Film Festival, Buy a Lady a Drink will formally launch on the opening night. The evening will feature an exclusive premier of the Buy a Lady a Drink campaign films, a panel conversation with Gary White, Frederick Scott, Fred&Nick, Debora Koyoma, Global VP of Stella Artois and Carol Clark, Global VP of Better World, AB InBev, and a celebration to kick off the global campaign. Additionally, the Stella Artois-branded space will feature an engaging “Water Wall,” which will allow guests and partygoers to learn more about the initiative, make donations and interact with water vessels to underscore the impact that journeys have on the everyday lives of women in the developing world.
The global water crisis: captivating films and photography
Stella Artois and Water.org enlisted celebrated creative artists to produce captivating films and photography for the campaign, including Grammy Award-nominated directors Fred&Nick and noted photographer Chris Ozer.
Chris Ozer and Fred&Nick’s Frederick Scott and Nicolas Jack Davies traveled with Water.org to India to film and photograph real stories of women who have been impacted by the water crisis, and how improved access to clean water has transformed their futures. ‘Walking to Water’ and ‘Life With Water’ offer an intimate view of the everyday challenges women in the developing world face every day, and the dramatic changes that access to clean water can make in their lives.
Chris Ozer traveled to Honduras and Ethiopia with Water.org to capture a series of 90 pure and poignant still images.
Fred&Nick also created a short film featuring Matt Damon to introduce the campaign that can be found here