Stella Artois unveils festive limited edition packaging

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Stella Artois, the world’s best-selling Belgian beer, unveils their limited edition packaging and Christmas gifts to make festive gatherings even more magical this year.

Originally crafted as a gift and named after the Christmas star, Stella Artois is encouraging people to ‘Host One to Remember’ this festive season with a number of gift ideas that pay homage to the brand’s namesake. From special edition heritage bottles and unique gifts for under the tree, to limited edition Chalices and a new at-home keg for the optimum serve, Stella Artois is the perfect accompaniment to the festive season.

Following on from the success of Christmas 2015, Stella Artois will launch a line-up of new artfully designed premium packaging across its small and large packs. Set to make festive hosting occasions even more special, the elegant new design puts a focus on Stella Artois’ iconic star logo, with golden stars set against a crisp white backdrop and completed with the iconic Stella Artois cartouche and logo. The limited edition packs will be available in retailers, wholesale and convenience stores across the country – including Tesco, Asda, Morrisons and Sainsbury’s. Key visuals, shelf strips, isle stoppers and displays will also run in store to support the campaign with ‘Host One to Remember’ messaging.

The Stella Artois 750ml Heritage bottle is making a return this year in time for the party season. The traditional green Champaign style bottle is crafted especially as a special gifting option and for sharing around the table. The bottle will be available from November in Sainsbury’s and wholesalers nationwide. Also available this year for the first time, is a 5L Stella Artois keg to share with your guests this season. The Christmas themed 5L keg is a great way to bring the draught experience and perfect serve of Stella Artois into your home for guests to enjoy, and is available exclusively at Morrisons.

First launched in 2014, the limited edition Stella Artois Christmas Chalice is also back this year as the ultimate gift for beer lovers. With a gold cartouche, the new beautifully designed glassware echoes the on-pack artwork and guarantees the finest Stella Artois experience each and every time. The wide base of the Stella Artois Chalice curves into a narrower top, allowing the lager to swirl as it is poured at a 45 degree angle, liberating the fragrance from the hops and ensuring the Stella Artois aroma is expressed to its entirety. The elegant long stem is purposely structured to keep the liquid away from the warmth of hands, ensuring the lager remains cold for a longer duration. Chalices will be available from November through Sainsbury’s, Asda and Morrisons or via the Stella Artois Chalice Store – taking orders until 14 December to ensure pre-Christmas delivery.