Scottish oats company, Stoats, has expanded its distribution with Sainsbury’s, securing three UK listings with the major retailer for its Porridge Oat Bar Multipacks.
The new listings build upon two years of brand growth within Sainsbury’s Scottish stores and will see distribution of three varieties of the best-selling Porridge Oat Bars increase to 292 stores across the UK.
Tony Stone, managing director at Stoats, commented: “We have a proven track record with Sainsbury’s shoppers. Our Porridge Oat Bars have the highest brand category repeat purchase rate, so we know it’s a product that sells well and it’s fantastic to be bringing our bars to even more retail outlets across the UK. They’re a great addition to the weekly family shop and really appeal to shoppers looking for premium products made with natural ingredients combined with convenience for busy lifestyles.”
Lydia Atkinson, buyer, impulse – Confectionery, Sainsbury’s Supermarkets Ltd, said: “We’re really excited to be introducing the Stoats range to our UK wide stores, so that not only can our Scottish customers enjoy Stoats Porridge Bars, but our customers in England, Wales, and Northern Ireland can enjoy these bars too. They are delicious bars, with unique flavours, so I encourage everyone to go out and try them!”
Multipacks (4 x 50g Porridge Oat Bars) of Stoats Blueberry & Honey, Stoats Raspberry & Honey and Stoats Orange & Dark Porridge Oat Bars will be on shelf in Sainsbury’s stores UK wide, from 8 October. The new listing builds upon strong national listings with Tesco, Waitrose and Morrisons.
Stoats recently opened a new factory at Bilston Glen Industrial Estate, Loanhead, Edinburgh and produces over nine million Porridge Oat Bars per year, as well as products from its wider portfolio including porridge pots, porridge sachets, mueslis and oatcakes.