Strings & Things brings back its limited-edition Halloween and Winter-themed packaging


Kids snacking giant, Strings & Things, has announced the launch of its popular limited-edition Halloween and Winter-themed packaging across its portfolio. Available across grocery and convenience channels, the new launches allow retailers to tap into key cultural moments with a brand that shoppers know and love.  

As part of Strings & Things’ commitment to making kids snacking fun, the brand is re-launching its successful limited-edition Halloween themed packaging. Hitting shelves from mid-September and available across Cheeshapes, Cheestrings and Yollies, the range is helping retailers drive sales across the full portfolio. The launch includes 18 new Cheeshapes designs, 16 fun Yollies motifs as well as 48 limited-edition collectable Rare Scare Cheestrings characters. The packaging helps retailers tap into the Halloween occasion which has grown in popularity in the UK, with spending steadily increasing to £473 million by 2019.1  

The limited-edition packaging has proven a hit with consumers in previous years with four pack Scarestrings seeing a 9% increase in sales while the eight packs saw a 19% increase2. The limited-edition Scareshapes also saw a 50% return rate compared to 2019, showcasing consumer loyalty and brand recognition for the Strings & Things range.  

In November, Strings & Things will also be bringing back its Winter-themed Cheeshapes, made with 100% real cheese, which includes an array of festive new shapes, allowing retailers to drive excitement throughout the festive season. Novelty products, such as themed packaging or seasonal-flavoured items, are consistently popular at Christmas, creating an easy way for retailers to get in the festive spirit and boost sales. Set to launch 2nd November, the new range will be an extension of Cheeshapes Quirkies with the new shapes including festive favourites such as a snowflake, cuddly penguin and a winking reindeer. The range first launched last year and proved a hit with consumers, with sales in 2020 reaching £258,0003.  

“We are so excited to be bringing back our limited-edition Halloween and Winter packaging this year to give retailers more opportunity to tap into these important cultural occasions and drive excitement amongst shoppers” said Melissa Sargeant, brand manager at Strings & Things. “Halloween and Christmas are such important occasions for kids and their families so we wanted to ensure we’re providing them with eye-catching and fun snacking options that would excite them. The limited-edition reimaging of the classic Cheeshapes also builds excitement for consumers and helps retailers maximise their in-store opportunities this year.” 

To create the fun and quirky designs, Strings & Things partnered with The Pineapple Lounge to craft a range that kids can relate to. The research engaged 600 school kids across the country, asking them to draw fun, new shapes and designs. This ensured maximum relevancy amongst the target audience, ensuring the new ranges will be a hit with kids and parents.