Stuart to deliver on-demand doughnuts direct from Krispy Kreme UK stores


Stuart, the last mile delivery platform that specialises in same day and on-demand delivery is today announcing its partnership with Krispy Kreme UK to provide customers with made fresh daily, hand decorated doughnuts direct from its stores.

The service will see doughnuts delivered in less than 60 minutes after ordering online. The service has initially launched as a pilot in London, with the ambition to roll out nationwide.

Stuart enables specialist retailers like Krispy Kreme to power all food deliveries direct from their own websites, not only creating a streamlined customer experience but also delivering valuable insights into customer behaviour. In partnership with Lineten, Stuart’s API technology seamlessly integrates with Krispy Kreme’s website and back-end, giving the company ownership over the customer journey.

Powering 60 minute-or-less delivery, Stuart’s unique geolocated courier model will see Krispy Kreme benefit from an automatically allocated fleet of fast and reliable independent couriers, 60% of which deliver goods via green vehicles including bikes and electric mopeds.

Krispy Kreme UK is one of the many specialist retailers to choose Stuart to support its direct delivery service; a portfolio that includes grocery chains and speciality retail across the UK, France and Spain.

On launching the service, Emma Colquhoun, chief marketing officer at Krispy Krem, said: “We are ever striving to cater to the changing needs of our customers and believe delivery is a key convenience requirement in our customers’ fast paced lives. We are all about putting smiles on our customers’ faces and our new doughnut delivery service now allows Krispy Kreme doughnuts to arrive at your door within the hour or as a scheduled delivery. Launching this service has also opened up a new gifting channel for the brand; making it as simple as a click of button to arrange doughnuts to be sent to your colleagues, friends or family.

David Saenz, Chief Operating Officer at Stuart at Stuart also commented:

“With 26% of UK shoppers buying fresh food and beverages online last year we are excited to be powering Krispy Kreme’s new offering, focusing on ease, speed and quality. Our on-demand model is powering customised delivery solutions for a huge range of industries, but with speciality retailers requiring specific services our customisable model is ideal. As speciality retail delivery experts, we work tirelessly to ensure that our partners can offer their customers a seamless direct delivery experience that just works. As such this latest partnership with Krispy Kreme UK really hits our sweet spot.”