Subway has introduced a new, limited time collection to its menu; a premium range of Pizza Subs – inspired by the classic Italian food, but with a delicious twist.
These latest menu additions are available in stores now until 12th November, and are the first new limited-time-only product to launch since the roll out of Subway’s new brand platform, ‘Make It What You Want’, earlier this summer.
Each Pizza Sub is made with a base of Marinara sauce, topped with gooey mozzarella and cheddar cheese, to reimagine a taste known and loved by many – but with Subway’s own tasty twist. Perfect for enjoying anytime, anywhere, customers can choose from one of three flavours:
The Spicy Pepperoni Pizza Sub recreates a popular pizza flavour, livened up with the addition of jalapenos and chill flakes.
The BBQ Chicken Pizza Sub is a bold flavour combination, with chicken and BBQ sauce deliciously complimenting the familiar Italian taste of cheese and tomato.
Last but not least, the Veggie Supreme Pizza Sub is generously loaded with a variety of vegetables including Sun-Blush tomatoes – one of the 21 new and improved ingredients Subway added to its menu earlier this year.
Colin Hughes, country director Subway UK & Ireland, said: “The Pizza Subs are an exciting new addition to the menu and we’re pleased with how well they’ve been received so far. They’re delicious but more importantly, enable consumers to enjoy a classic dish in a new way, on the go. Whilst pizza purists may not like the idea so much, we’re confident our guests in the UK and Ireland will love our Pizza Subs.”
The launch of the Pizza Subs will be supported by a widespread consumer campaign across TV, digital, OOH, PR and social, as well as with marketing in Subway® stores, beginning on 7 October. Subway will also be extending its ongoing relationship with various gaming platforms including Twitch and Xbox.
The Pizza Sub collection is available to buy now in Subway® stores across the UK and Ireland. Prices start from £2.99.