SUBWAY brand is releasing a new festive campaign to celebrate its limited edition Sub. Introduced especially for the festive season, the new ‘Festive Feast’ Sub is packed with turkey, sausage, bacon, and cranberry sauce.
The TV ad, created by McCann London, shows a young woman in a SUBWAY store feeling a little awkward the day after the office party. When she spots her work colleagues at the store her embarrassment mounts. But, instead of hiding or making a hasty exit, she steels herself and finds solace in a delicious ‘Festive Feast’ Sub.
The TV ad breaks today, Wednesday 16 November, and will run until 13 December. A 50-second edit of the ad will run in cinemas and the campaign will also be supported by print, OOH, radio and digital ads.
The ad is part of the SUBWAY brand’s new “Keep Discovering” brand platform, also created by McCann London, which launched earlier this year. The ‘Festive Feast’ Sub is available in-store now until Tuesday, 27 December (or until stocks last).