The Subway brand has triumphed over its foodservice competitors to win the IGD Food-To-Go Operator of the Year Award 2017.
The award was voted for independently by British grocery shoppers using IGD’s monthly ShopperVista tracker. The Subway brand came out top of the list for overall satisfaction because of two main drivers; products that are easy to eat on-the-go and having a great choice of food.
Since shopper-voted categories are new for this year, the customer vote makes the IGD Food-To-Go Operator of the Year Award even more exciting for the brand to have won. The achievement follows the announcement of the Subway® brand’s major expansion plans earlier this year, with plans to open 3,000 stores by 2020. The expansion plans are in response to consumer demand for more affordable quality ingredients and healthier choices. Subway® stores serve over three million customers each week – all salad ingredients are freshly prepared each day with each Sub or salad made-to-order in front of the customer, each and every day.
Sacha Clark, marketing Director for the Subway brand UK and Ireland, collected the award at the event from IGD president and VP & general manager at Coca-Cola European Partners Leendert Den Hollander. Commenting on the win she said: “It’s an honour to win an award that has been voted for by the people that matter most to us, our customers. It was a lovely surprise and we couldn’t be more thrilled for this recognition.”
Other shortlisted brands included Burger King, Greggs, KFC, McDonald’s and Pret A Manger.