Successful online fashion and lifestyle pop-up in Chelsea


Rich Fashion, King’s Road

Sloane Stanley is welcoming a host of successful online fashion and lifestyle brands to the King’s Road this month, including first time pop-up, plus lifestyle brand Ville & Campagne and childrenswear retailer Four Fairies & A Prince.

After a successful online business Rich Fashion has opened their first bricks and mortar venture at 320 King’s Road. Founder Ilona Rich fuses modern art with fashion, using unusual fabrics and colours with hand-drawn illustrations designed into every day, wearable prints.

French-inspired home collection, Ville & Campagne, has also opened a pop-up at 340 King’s Road. Offering high-quality products including hand-made embroidery and decorative ceramics painted by hand. This will be the brands third London pop-up alongside a successful online business.

Sloane Stanley has also welcomed back Four Fairies & A Prince for their fourth pop-up. The Scandinavian and Dutch childrenswear brand has had continued success with seasonal pop-ups on the King’s Road, and have returned to provide Chelsea with accessories and toys for boys and girls aged one to 12 years at 328 King’s Road.

Commenting on the pop-ups, Hannah Grievson, commercial property manager at Sloane Stanley, said: “Four Fairies & A Prince is a great example of a successful recurring pop-up, leading the way for other brands to join us after trading successfully online. The vibrant and historic King’s Road is the perfect location for online retailers to gauge the appetite for a bricks and mortar store. We’re confident Rich Art Fashion will attract the attention of the Chelsea crowd after making their mark online.”

Ilona Rich commented: “For my first bricks and mortar pursuit, location and community were key and so the fashionable and iconic King’s Road was an ideal spot. I am hugely excited to bring my brand to this dynamic community and watch it grow from a thriving online business into a physical retail pop-up.”