Sugar, salt, artificial additives are biggest health factors in food purchase decisions, reports Nielsen

Sugar, salt, artificial additives are the biggest health factors impacting the food products Britons buy, according to the Global Health and Wellness Survey from information and insights company Nielsen which polled more than 30,000 Internet respondents in 60 countries.
When asked to rate how important various health attributes are in affecting the foods and products they buy, 31% of UK respondents cited ‘low or sugar free’ as very important followed by ‘low salt/sodium’ (29%), ‘no artificial flavours/colours’ and ‘natural flavours’ (both 28%).
Top 10 health factors affecting UK food purchasing

E.g. 31% of Britons cite “low/no sugar” as being a very important factor in deciding which foods they buy
“Britons regard sugar, salt, artificial additives, cholesterol and fat as the biggest health-related evils impacting which products they buy,” said Nielsen’s UK head of business and retailer insight Mike Watkins. “Conversely, natural flavours, being made from fruit or veg, whole grain, fibre and protein are the most important ingredients to encourage purchasing.”He adds: “Britons, however, are much less likely than Europeans – and people globally, as a whole – to let health attributes of food products affect what they buy. For instance, food being free from genetically-modified organisms is a very important factor to 47% of Europeans in their buying decision – more than twice the number of Britons (22%).”Among the 27 food health attributes covered in the survey, Britons are most willing to pay a premium price for products that are ‘all natural’, ‘gluten-free’ or organic. Britons are much less likely to pay a premium for healthy attributes in foods than Europeans as a whole.The future
Given the importance attached to “good-for-you” products, these are the most strongly positioned for growth in the future. Over the next six months, Britons are most likely to buy (from a choice of 25 food categories covered in the survey) more fruit and vegetables (25%), nuts/seeds, seafood (both 16%) and yogurt (12%).

Salty snacks are most likely to see a decline in purchasing (cited by 32% of respondents) followed by chocolate, biscuits and cakes/crackers/pies (all 28%), sugar sweets (25%), ice cream and ready to eat/frozen meals (both 23%).