Sunglass Hut, the leading global sunglass retailer and part of the Luxottica retail group, has recently implemented a digital signage solution in 24 of its standalone stores in South Africa to enhance the effectiveness of its in-store promotions strategy.
Moving Tactics, South Africa’s leading digital signage solutions company, were employed to develop a unique installation to showcase in-store specials and promotions to passing customers. The result being a custom designed and built digital screen housing to match the sleek and modern Sunglass Hut retail environment, which houses a 75-inch screen in portrait mode.
“Due to the layout and design of the Sunglass Hut stores, we could not install the screens onto the walls and had to come up with a more innovative solution. The freestanding digital screens and custom-designed housings have been positioned directly behind the store window front. It has been a winning solution and has garnered much attention from passing consumers and has mirrored the design elements of the Sunglass Hut Brand,” said Chris Day, managing director of Moving Tactics.
Ricardo Humphries, senior support technician at Luxottica Retail, said: “Sunglass Hut was seeking a partner that could align itself with Samsung, as the global display partner for Sunglass Hut in South Africa, and who had the capability and foresight to integrate the display on the global network, as well as manufacture the bespoke digital screen housing and maintain the solution countrywide. So, for us, Moving Tactics was a great choice and they were able to deliver the solution we needed based on the supplied timelines and unique delivery requirements.”