Sunuva is UK-based retailer of kids UV swimwear and beachwear that is validated by the British Skin Foundation. Its products are stocked in major department stores and independent boutiques all around the world, and the brand has a strong celebrity following. The company approached Fresh Relevance with the aim of increasing revenues from its e-commerce site.
By automating cart abandonment Sunuva was able to eliminate the manual process and Chapman observes how this immediately benefited the company: “We are a small team, so the valuable time we have gained is now able to be spent on other initiatives that help to drive our business forwards.”
The new website provides customers with helpful product recommendations based not only on their browsing behaviour but also real-time crowd-sourced data of other visitors. In addition to the website, the content of customer email communications is also being transformed with content being tailored to the individual rather than generic offers.
“Fresh Relevance provides an indispensable service,” concludes Chapman. “Since we began working with the team we have received excellent support, technical expertise and account management, which has helped us to grow as a brand. For Sunuva this has been a winning formula.”