Superdrug and Unilever mark five years supporting the Pride Switchboard Helpline

This Pride month, Superdrug and Unilever mark the milestone of five years supporting Switchboard Helpline, with donations over the course of the partnership helping to support Switchboard Helpline’s essential work in the LGBTQ+ community, funding over 266 volunteers, and amounting to over 7000 calls, instant messages and emailed answered over the 5-year period.

2022 marks the 5th year of Unilever and Superdrug’s partnership with Switchboard- a charity dedicated to providing vital support for the LGBTQIA+ community. Collectively Superdrug Own-Brand, Unilever, Durex, Britney Spears and Berrocca have committed to a total donation of £55,000.

Superdrug’s Chief Commercial Officer, Simon Comins, says: “We are proud to be taking a stand with the LGBTQ+ community through our continued support of Switchboard Helpline, a vital charity providing an essential service. As we pass the 5 year milestone of our partnership, we’re proud to be collaborating long term with our donations enabling over 19,000 hours of trained volunteer time in total, supporting Switchboard to continue its vital work.”

Stephanie Fuller, General Manager at Switchboard LGBT+ Helpline, says: “The support and visibility this partnership with Superdrug and Unilever provides cannot be understated, ultimately it will mean our confidential non-judgemental service will continue to be there 10 am -10 pm, 365 days a year by phone, instant messaging and email to support people from the LGBTQIA+ communities that need someone to listen.”

The rainbow edition packs are exclusive to Superdrug: Lynx Unity Shower Gel (£2.65), Lynx Unity Body Spray (£2.65), Simple Biodegradable Cleansing Wipes (£3.65), Vaseline Lip Tin in Aloe (£1.95), Vaseline Intensive Care Aloe Soothe Body Lotion (£5.99)


To mark the 5-year anniversary of supporting Switchboard Helpline, Superdrug is set to release a Pride edition Own Brand range

2022 will see Superdrug launch its very first limited edition Pride capsule collection of 6 wrapped own brand products, all of which will carry the Switchboard charity logo, phone and information. What’s more, the launch of the range sees Superdrug make a full donation of £10,000 to Switchboard.

It costs Switchboard around £450 to train and support each volunteer. Superdrug’s donation of £10,000 will enable Switchboard to train and support 22 new volunteers. Collectively, this could amount to over 1700 calls, Instant messages and emails answered across a whole year.

Studio Pride Edition Nail (£5.99), Pride Edition Lashes (£5.99), Studio Pride 4 Piece Eye Set (£8.49), Studio Pride Sponge (£3.29), Pride Footsock and Pride Lube.

About Switchboard

Founded in 1974, Switchboard operates a nationwide helpline which offers the LGBTQ+ community a safe space to discuss sexuality, gender and identity. The helpline is open 10am – 10pm, 365 days a year thanks to dedicated volunteers. Without the support of  its 200 strong volunteer network, the charity would not be able to continue to provide this invaluable support for members of the LGBTQ+ community.