Superdrug announces £50,000 donation to leading LGBTQ+ charity

This week, Superdrug and Unilever announce a joint £50,000 donation to LGBTQ+ charity, Switchboard. Superdrug and Unilever are proud to be supporting this vital charity, which offers such an essential resource and service to the LGBTQ+ community.

Founded in 1974, Switchboard operates a nationwide helpline which offers the LGBTQ+ community a safe space to discuss sexuality, gender and identity. The helpline is open 10am – 10pm, 365 days a year thanks to dedicated volunteers, and answers an average of 15,000 calls throughout the year. Without the support of donors and volunteers, the charity would not be able to continue to provide this invaluable support for members of the LGBTQ+ community.

Superdrug and Unilever continue their three year Pride partnership in 2020, with a capsule collection of special edition rainbow wrapped products available exclusively at Superdrug. The rainbow emblazoned wrap is available across key products in the Lynx, Closeup, Simple and Vaseline ranges. The packaging of each special edition product includes the Switchboard logo and helpline number, helping to spread awareness around the initiative within the community.

Superdrug and Unilever are also proud to be supporters of the very first Brighton Digital Pride, taking place on the 1 of August (with many warm up events throughout July). In the absence of many real life pride festivals, Brighton Digital Pride will offer a free online festival, celebrating Britain’s diverse LGBTQ+ community.

The rainbow edition packs are exclusive to Superdrug:

Lynx Shower Gel (£2.65)

Lynx Body Spray (£3.65)

Closeup Eucalyptus Freeze Toothpaste (£3.99)

Simple Wipes (£3.65)

Vaseline Lip Tin in Aloe (£1.95)

Superdrug has worked closely with employees across the business and the internal LGBTQ+ Network to create the Superdrug Pride event this year. Our long standing internal network enables us to collaborate and align with the LGBTQ+ community to shape our campaigns.

Superdrug’s commercial director, Simon Comins, says: ‘We are extremely pleased to be partnering with Unilever, and offering this donation to Switchboard. As a leading LGBTQ+ charity, they are offering an irreplaceable service to the community, one which we are delighted to be able to support. At Superdrug, we’re proud to be a business where everyone (from our colleagues, to our customers), can be themselves.’  

Georgina Bradford, marketing director Skin Care UKI & Europe at Unilever, says: “Switchboard LGBT+ helpline is at the heart of  the LGBT+ community providing vital support and advice. This is our third year of collaborating with Superdrug for Pride which means we are able to fund the Switchboard LGBT+ Helpline for six months as well as support Brighton Pride & The Rainbow Fund”.

Natasha Walker, co-chair of Switchboard, says: “We are so grateful to Unilever and Superdrug for choosing Switchboard to benefit from their upcoming Take Pride In You campaign. This partnership not only raises vital funds for the charity allowing us to keep answering the phones, but also raises significant awareness. We have already seen a 35% increase in contacts to the service in 2020, seeing Switchboard’s name and number on the different product packs raises vital awareness so that those in need know they are not alone and there is someone they can talk to. Something we would honestly never be able to achieve on our own.”