Throughout 2020, Superdrug has been proud to offer its first mentorship scheme to support young passionate voices on their missions to drive change for the causes close to their hearts. The three winners of the mentorship scheme were selected as part of Superdrug’s nationwide search to identify young change makers, within the causes that matter most to customers.
The search for Superdrug’s Faces of the Future launched this year in March, when the retailer set out to find customers looking to drive real change through their causes. From a large amount of online entries submitted via social media, Superdrug chose three upcoming grassroots campaigners to receive a dedicated programme of mentorship to help them shape and grow their activist campaigns throughout 2020. . The three winners included Amelia Flemington-Clare, founder of inclusive beauty brand ‘Human Beauty’, featuring innovative and accessible design features such as easy open closures and braille. Lolly, founder of #WomenCreateToo, a campaign to elevate and empower women of colour working in filmmaking, also won a place on the programme. The final winner was Ruby Thompson, founder of ‘DressItUpToBareItAll’, raising awareness on disabilities and mental health through the medium of make-up.
Throughout the year they attended a series of virtual workshops and sessions with Superdrug’s panel of mentors covering topics such as how to elevate and develop their campaigns, how to launch campaigns with impact and how to utilise social media to spread your campaign. Alongside this, the winners received exclusive business coaching from Superdrug’s internal team of experts across commercial, social media, PR and product development.
As part of the Faces of the Future campaign, a panel of groundbreaking female campaigners were chosen to be mentors to provide invaluable mentorship and bespoke 1-2-1 sessions with the winners. The winners were carefully selected and guided by the Faces of the Future mentors, each known for making positive and impactful changes of their own. The mentors included Char Ellesse (gender equality campaigner), Ella Daish (environmental activist), Georgia Rankin (disability advocate and influencer) and Jo Jones, co-founder of Beauty Banks charity.
Customer and people director at Superdrug, Joanne Mackie, says ‘At Superdrug, we are proud to be supporting grass route activists with the conclusion of the first year of our Faces of the Future mentorship programme. We are passionate about elevating voices within our customer community who are campaigning to make positive change, and are so pleased to have been able to offer our winners a programme of bespoke education and mentorship to support them in their efforts throughout 2020 and beyond.’
Mentor and environmentalist, Ella Daish, says: ‘My favourite part of the Faces of the Future campaign has unquestionably been seeing all the amazing work that the applicants have been doing, and meeting and working with the winners. Mentoring other women has been such a positive experience, there is so much power and strength in sisterhood and throughout the process I have learnt a lot from them too.’
Mentor and gender equality advocate, Char Ellesse, says: ‘I know how it feels to be at the beginning of a passion project and feel lost, so I wanted to be a part of something that was giving people at the beginning of amazing ideas an opportunity to be platformed.’