Superdrug cuts plastic packaging of Christmas gifts by half

This Christmas, Superdrug reveals a host of packaging innovations, such as cutting vacuum trays and PE plastic in particular, drastically reducing waste and use of plastic across all products in the own brand gifting range.

Superdrug has announced a huge reduction in total packaging in its own brand Christmas gifting range, with the overall packaging (including plastic and paper) reduced by 27%. In total, this move will save over 36 tonnes of excess waste (the equivalent weight of 9 elephants or just over 2 London buses).

With plastic reduction particularly high on Superdrug’s agenda, as part of a wider corporate social responsibility commitment, the amount of plastic the retailer has used has this year has decreased by a massive 50%, saving over 17 tonnes tonnes of virgin plastic. The largest reduction in packaging is PE plastic, with a huge 76% reduction in this type of plastic. By looking closely at the requirements of the packaging of each gift set, Superdrug has been able to remove nearly all plastic vacuum trays this year, with just 3 vacuum trays remaining in the entire own brand Christmas gifting range. Several gifts use no plastic packaging at all, such as the Fantasy Cosy Socks, Bloom Hat Box and Personalised Prosecco & Shimmer sets (seen below).

This year, Superdrug advanced in its commitment to reduce plastic waste, by being the first health and beauty retailer to sign-up to the New Plastics Economy (NPE) Global Commitment. Through this continued commitment to looking for more eco-friendly alternatives throughout the business, Superdrug is making more sustainable choices available to their customers. Where possible, Superdrug has made reductions in its Christmas gift packaging, with the majority of packaging still used being widely recycled.

Superdrug’s commercial director, Simon Comins, says: “At Superdrug, we are always exploring new ways to innovate and advance our environmental responsibility and sustainability, so we are proud to be saving over 17 tonnes of plastic (a reduction of 50%). We are so pleased to be offering our customers a more sustainable choice when it comes to Christmas shopping, available to order online and via click and collect.”