Superdrug launches contactless payment in 50 UK stores and plans roll out

Superdrug: launching contactless payment

Superdrug: launching contactless payment

Superdrug, the UK’s second largest health and beauty retailer, has launched contactless payment at 50 of its UK stores and plans to expand the technology across the UK during 2012.

The contactless technology has been provided by WorldPay’s card payment acquiring business, Streamline, and supported by Visa Europe.

It offers Superdrug’s customers an additional payment method that is claimed to be faster than existing options resulting in quicker transaction times, reduced queues and increased customer satisfaction. 

Using the technology, customers tap a contactless-enabled card on a reader to make payments of up to £15.00.

According to Streamline, the new deal will see Superdrug capitalise on the growing popularity of contactless technology. 

It is estimated there are around 20m contactless cards in circulation in the UK, with a total of 30m anticipated by the end of 2012. There are over 75,000 acceptance terminals in the UK with a significant increase expected over the coming year, the company said.

Streamline and Visa Europe have already launched contactless technology in the UK with leading fast food retailer McDonald’s.

Gill Smith, Superdrug financial director, said: “The adoption of this technology will provide a new and improved experience for our customers, with reduced queues and faster transactions.”

Darren Wilson, managing director at Streamline, said: “This partnership is the latest milestone in the adoption of contactless technology by the UK’s largest retailers. Contactless payments are a cost effective, fast and efficient option, for both customers and merchants. 

“We expect to see a ‘tipping point’ in contactless adoption over the next year or so as many more retailers adopt the technology, and it’s fantastic to see one of our biggest customers at the forefront of this trend. Streamline is committed to keeping retailers up to date with the latest industry and consumer trends, with ongoing support and guidance in implementation.”

Mark Austin, head of contactless, Visa Europe, said: “The increase in contactless acceptance, led by organisations like Superdrug, TFL and McDonald’s, has set the scene for a major change in the way we pay. The growing contactless infrastructure across the UK also paves the way for the introduction of mobile payments. We’re excited to be working with partners across the industry to make the future of payments a reality – both on the high street and online.”