Superdrug pledges to combat cyberbullying with #BeKind social media initiative

This week, Superdrug is proud to unveil an anti-bullying pledge to help combat online trolling on social media platforms. As we continue to shine a spotlight on emerging make-up artist and blogger talent on our platforms, we have noticed a spike in unacceptable negative messages in response. To counteract this, we are proud to unveil our plans to support this initiative.

Working with youth organization, Ditch the Label, Superdrug is reminding social media users to #BeKind online and create a bully-free zone. As part of this initiative, Superdrug is pledging to take a strong stance against negative behaviour online and instead encourage people to use their online platforms to spread kindness and positivity. Alongside the collaboration with Ditch the Label, Superdrug is joining with influential voices in the social space, content creators Imogenation, Simone Powderly and Georgia Rankin, to spread the word about the campaign.

From this week, Superdrug will be actively responding to any negative or hateful comments across their social media platforms with the below manifesto:

At Superdrug, we want our social spaces to be a positive experience for everyone. We won’t tolerate cyber bullying or unnecessary, hurtful comments  We’d like to ask that if you have nothing nice to say, that you don’t say anything at all. Please be kind to each other, and keep our comments section a safe space for everyone.  #Bekind

Ditch The Label is one of the largest youth organizations in the world, and works to support young people with bullying, mental health, relationships and identity, through a programme of research, support channels and education. CEO and Founder of Ditch the Label, Liam Hackett, says: “At Ditch the Label, we are committed to working towards a world that’s fair, equal and free from all types of bullying. It’s always encouraging when other voices join our cause so we are delighted to support Superdrug with the anti-bullying initiative #BeKind in making a stand against online bullying. Together we can make a difference in the lives of anyone affected by bullying and online abuse.”

Gemma Mason, head of marketing at Superdrug, says: “At Superdrug, we are proud to provide a safe space for our customers and staff, both in store and online. We pride ourselves on being a company that supports and includes everyone. We are excited to be working with Ditch the Label for the #BeKind movement, to enable us to continue to encourage positivity and kindness within our community.”