Superdrug report sales spikes as people are allowed ‘out out!’

As lockdown restrictions have begun to ease, Superdrug data reveals that sales of products commonly associated with going to the pub and training at a gym have seen significant increases over the last seven days.

Superdrug weekly data for the 12th-19th April 2021 highlight sales spikes in ‘out out’ hangover associated products such as co-codamol (64%), ibuprofen (47%), paracetamol (40%) and energy tablets with vitamin C (26%). Sales of on-the-go antibacterial wipes (72%) and disposable masks (66%) have also risen suggesting that people are taking precautions to protect themselves when they’re out and about.

Products related to gym-going have also significantly increased over the last week.  These include cushioned plasters (96%), blister plasters (85%), fabric plasters (58%), microporous tape (45%) and fabric dressing strips (42%).  Muscle and joint pain pads and gels have also increased by an average of 20%.

Michael Henry, Superdrug healthcare director, comments: “We saw a sales increase last year when lockdown eased however the last seven days beats them hands down.  Our feeling is that these sales spikes are due to a combination of it being Spring and people being more than ready to enjoy the things they’ve missed. As an essential retailer we’re proud to have been able to support people throughout lockdown and it feels fantastic to now see people buying the products that support more of their everyday lives.”