Superdrug has supported NHS staff and vulnerable people in the community, by donating upwards of 56,500 personal care products and foodstuffs to banks and hospitals nationwide.
Superdrug announces that they are providing 14,500 essential personal care product donations to help support frontline NHS staff across the UK. Over 20 hospital wards around the country have received 50 care parcels each containing 10 products, providing everyday essentials for doctors and nursing teams. Superdrug has also donated an additional 5,000 products to the nurses working at the NHS Nightingale Field Hospital, to ensure they have the toiletries they need whilst working away from home.
Superdrug has listened to workers on the frontline, and responded with parcels tailored to their needs at this time. With many staying away from their loved ones in temporary accommodation, or needing a thorough shower after shifts, the care parcels include everyday essentials including Superdrug own brand shower gel and haircare, oral care products and body care. In addition, many have reported suffering with damaged skin on face and hands after wearing tight PPE for long shifts and regular handwashing. To help care for damaged skin, Superdrug has included multi-use heavy-duty, unfragranced moisturisers within each of the parcels.
Superdrug is also proud to support charity partner Beauty Banks, by donating a further 5,200 units of Superdrug own brand heavy duty moisturising products to their Helping Hands campaign, which will then be distributed to NHS staff on the frontline across the country.
Superdrug is pleased to be continuing to support their charity partner Marie Curie, with 1,400 pamper packages being sent to 8 hospices across the country, to support the nurses careering for the vulnerable during this challenging time.
In addition, a partnership with a London foodbank has enabled Superdrug to donate over 30,000 essential food products, to help support people in need within the community.
Simon Comins, commercial director at Superdrug, says: “We’re so pleased to be able to support our NHS and other key frontline workers with care parcels, at a time when they are working so hard to help keep the country safe.
“Sending wellness parcels is just a small thing that we can do to support the NHS and other key workers. We’d like to thank all of our NHS staff, carers and keyworkers around the country for the incredible jobs they do each day, to keep us all safe.”