Superdrug is proud to be offering an expert mentorship scheme to support three young passionate voices on their quest to drive change for the causes close to their heart. The winners of the mentorship scheme were selected as part of Superdrug’s nationwide competition, Faces of the Future, searching for the causes that matter most to their customers. During these unprecedented times, it’s more important than ever before that we listen to our customers, championing their causes, and addressing their genuine needs.
The search for Superdrug’s next Faces of the Future launched in March, when the retailer set out to find customers looking to drive real change with grassroots campaigns. After receiving several incredible entries, the retailer selected its three inspiring winners: Amelia, Lolly and Ruby who will each be receiving mentorship and valuable business and campaigning advice from Superdrug and their partners including Beauty Banks (the people-powered grassroots movement fighting hygiene poverty) and Modern Muse (the charity that empowers and inspires young girls by connecting them with hundreds of successful female role models).
Superdrug’s new Faces of the Future include Amelia Flemington-Clare who has founded the inclusive beauty brand ‘Human Beauty’, featuring innovative and accessible design features such as braille. Millie, who was born with rare genetic disorder Cystinosis, designed the range to: “…ensure absolutely everyone can experience the power of makeup and its ability to boost self-esteem like I have”.
Amongst the important causes that Superdrug will be supporting is the #WomenCreateToo movement, founded by female director and filmmaker, Lolly. The campaign and social movement focuses on empowering, educating and elevating women of colour working behind the camera, as well as uplifting the next generation who aspire to step into filmmaking. Lolly, founder of #WomenCreateToosaid “I am so happy to have been selected as the next Face of the Future for Superdrug. I would like to say thank you to all the judges for supporting a cause that is very close to my heart. As a black female filmmaker, I am blessed to have been able to create something I wish I had coming into the industry.”
Superdrug will also be championing Ruby Thompson’s campaign ‘Dress It Up To Bare It All’, designed to raise awareness on disabilities, invisible disabilities and mental health through the medium of makeup. The campaign founder, Ruby, said: “Makeup is an art form and way to express ourselves, our views and opinions so let’s let our voices be as loud as our looks”.
The winners were carefully selected by the Faces of the Future campaign ambassadors, each known for making positive and impactful changes of their own. The judges included Char Ellesse (gender equality campaigner), Ella Daish (environmental activist), Georgia Rankin (disability advocate and influencer) and campaign mentor Jo Jones, co-founder of Beauty Banks. Each of the Faces of the Future winners will receive a series of mentoring workshops on how to drive and elevate their campaigns as well as exclusive business coaching from Superdrug’s team of experts. We will also be working with the winners to integrate feedback into the business to ensure we are reflecting the customer demand and sentiment for inclusivity that we have seen.
Customer and people director at Superdrug, Joanne Mackie, says: “We are thrilled to be continuing to support young activists across the UK through our Faces of the Future campaign. At Superdrug, we are proud to be opening up new opportunities and providing a platform for voices of change. We look forward to supporting all of the influential changemakers we are working with on this campaign and collaborating with them to ensure all of our customers have that ‘Superdrug Feeling!”