A lot has changed across the retail landscape in the last few years. The popularity of e-commerce soared in the last decade, and big brands and retailers embraced it as early adopters. But the pandemic came as a catalyst and made online retail a norm for businesses, regardless of their size, scale, and reach. Selling your products requires more than a great-looking website. It is equally crucial to make your site visible and credible to the audience, and SEO does both. So you cannot expect to win in the landscape without a robust SEO plan.
But SEO is easier said than done because you have to optimize hundreds or thousands of product pages besides your website. An ongoing SEO strategy requires meticulous and time-consuming efforts, but it offers immense benefits in the long haul. The good thing is that you need only to ace a few tactics to achieve results and sustain them. Moreover, being visible and reachable online gets you ahead of the competitors at only a fraction of the cost of a traditional advertising plan. Let us share a few surefire strategies for SEO success for retail brands.
Prioritize keyword research
Retail brands must prioritize keyword research because knowing the keywords consumers search for gives you a head start with the content strategy. Your research plan should cover keywords throughout the user journey, including informational, intent-based, navigational, and transactional. Once you get your keywords right, it gets easy to optimize your content for relevance and SEO-friendliness. Whether you post content on your website, on-site blog, or guest post on relevant blogs, ensure powering it with the keywords your audience is likely to search for. Thankfully, there are several keyword research tools you can use for quick and valuable research. But as you go, review competitors’ keyword research strategies too.
Invest in product page optimization
Besides optimizing the home page and blog post content with keywords, go granular with product page optimization. Since the audience is likely to be specific with retail searches, your product descriptions should also be specific. You can do it by integrating relevant keywords into page URLs, product copy, and other searchable content. Include keywords relating to details like colours, fabrics, sizes, and other factors your buyers may use as search criteria.
Create more pages
Another foolproof SEO tip retailers can rely on is to create more pages. Sites with more pages tend to reach higher up the search rankings. Retail brands get an inherent advantage in this context as it is possible to have a separate page for every product they sell. Besides creating product pages, you can get creative with testimonials, campaigns, blogs, and other interesting content pages. Consider adding product reviews as they can refresh product page content frequently and get user engagement and clicks. Both ways, your SEO efforts get a boost and lead to sustainable rankings for your website. But remember to focus on quality rather than numbers alone.
You can take keyword optimization a notch higher by integrating them into your images. Much can be done in this context because retail websites have multiple images. Experts recommend including the relevant keywords in the alt text of each image on your site. You can even add them to the non-product photos. It enables search engines to determine the image relevance and improves your search rankings. Even better, it is possible to get your photos rank in image searches for these keywords.
Ensure mobile friendliness
Mobile searches and conversions make a significant part of retail businesses. Mobile devices even exceed desktops as a source of Google searches. Ensuring mobile optimization for your website is not a choice because you cannot miss out on the audience using these devices. Moreover, a mobile-compatible site does well from the SEO perspective as it boosts your ranking in tandem with search algorithms. Steps like using large and readable text, clear images, and simple layouts help for optimizing for mobile. You must also have prominent calls to action to encourage visitors to convert.
Make your content engaging and shareable
Retail selling is about engagement because it lets you build a fan base and get word-of-mouth recommendations. You can win the engagement game by making your content engaging and shareable. Entertaining and informative social media posts give you a good start by driving traffic to your website. Guest blogging is another valuable strategy in this context. According to blogger outreach specialists at OutreachMonks, you must connect with niche leaders and convince them to publish your posts. It enables you to extend your outreach to the relevant audience. You also get the power of quality backlinks for your profile.
Although the retail domain has challenging competition, SEO need not be a lost battle for retailers. Pick the right set of tactics, and reaching the top and sustaining yourself there can be a breeze.