The distillers behind the award-winning Silent Pool Gin have announced that the Super Premium Gin is to be distributed by Proof Drinks.
The brand (a leader in the UK Super Premium Gin category) has seen significant growth over the last year, and sought a new partner to focus on the next phase in the product’s development.
Silent Pool Gin will be distributed by Proof Drinks from 5 August 2020. The brand had worked with current distributor CASK Liquid Marketing for more than 5 years.
Ian McCulloch, MD of Silent Pool Distillers, said: “As the market is developing rapidly in these uncertain times, we felt it the right time to undertake a new approach for our next phase. We thank CASK Liquid Marketing for doing a fantastic job of helping us build the brand to this point, and wish them well for the future”.
Jeremy Hill, MD Proof Drinks, said: “As specialists in the premium drinks trade, we couldn’t be more pleased about our new partnership with Silent Pool Gin. This is an exciting time for the business, and we look forward to supporting them through the next phase”.