Susan Barratt, CEO of insight provider IGD, addresses industry leaders at ShopTalk Europe

With 40% of shoppers forecast to be in fuel poverty by the end of the year, IGD anticipates shoppers will be focusing more on value for money in the coming months over shopping sustainably.

Taking to the stage at ShopTalk Europe this afternoon, IGD CEO Susan Barratt explores this shift and how industry can play its part in keeping sustainability high on the shopper agenda.

“Shoppers are having a hard time of it right now. We know from our ShopperVista data that sustainability is an important topic to shoppers, but the cost-of-living crisis is already impacting the trade-offs between affordability and sustainable shopping.

“While we can see this shift in behaviours starting to take effect, it’s still early enough in the day for industry to really engage on the issue and take steps to show shoppers that sustainable shopping doesn’t have to come at a price premium.

“This is a time for industry to lead on sustainability. IGD’s collaborative programmes are proving that industry can help consumers make informed choices and reduce costs for business and consumers, so we encourage businesses to join us in this work to make sustainable shopping a way of life for shoppers.”

We mobilise the industry to tackle climate change, reduce food waste, increase food surplus redistribution and develop sustainable packaging systems, to work towards our ambition of accelerating progress towards a sustainable food system. Businesses are invited to join IGD’s sustainability programmes at igd.com/sustainability