CleverstiX.com has announced a new partnership with the highly regarded catering and restaurant supplier SushiSushi. The Yorkshire-based wholesaler is the UK’s leading provider of catering supplies for East Asian cuisines.
The move will significantly increase CleverstiX brand awareness and represents a significant boost for existing CleverstiX stockists in the Homewares, SEN and Children’s Retail sectors.
The collaboration follows the success of CleverstiX child development cutlery being supplied directly to both take-away outlets and dine-in restaurants. The expansion to national distribution comes after existing take-away stockists reported significant additional revenues from simply having CleverstiX on counter display – thanks to novelty and impulse purchases from customers, parents in particular, when picking up their orders.
Meanwhile Eat-In establishments experienced a distinct increase in the number of family diners – mainly attributed to children wanting to return to eat at the place where they “get to use the StiX!“.
This is because CleverstiX finally addresses a common scenario:
Children typically eager in their anticipation of getting to use chopsticks when they visit an East Asian restaurant, only to suffer immense disappointment when their attempts fail, with a “boring” fork eventually being brought out much to their disappointment!
Since the award-winning CleverstiX design is very different to other ‘training chopsticks’ (that are typically just two spring-loaded sticks stuck together at the top!), kids instead have a huge amount of fun thanks to finger and thumb rings allowing full control of opening and closing movements without the ‘spring-back’.
Established in 2007, SushiSushi has an unrivalled reputation in serving the trade with related food, drink and catering equipment and boast both independent and chain restaurants amongst their customers.