Sustainable haircare brand Rhyme & Reason lands in Tesco stores

Sustainable haircare brand, Rhyme & Reason is pleased to announce that they are launching in 346 Tesco stores across the UK and online at Tesco.com. Tesco’s will be stocking four collections including the Nourish & Gloss, Volume & Boost, Quench & Curl and Repair & Restore ranges, which will add to the supermarket’s increasing eco conscious offering.

Leading the way in sustainability, the Rhyme & Reason range is made with 100% recycled and recyclable packaging. Rhyme & Reason is the first mainstream haircare brand to create 100% recycled plastic bottle caps, meaning that there is no new plastic used in the products. The innovative and eco-friendly packaging design means that you can confidently put the whole bottle in the recycling once finished.

Lucy Beresford, managing director: “We are thrilled that customers now have the opportunity purchase Rhyme & Reason at Tesco. We are confident that consumers will not only love the product performance of our CLEAN formulas, but will feel happy to know that they have not added to the plastics crisis, by choosing Rhyme & Reason.”

The range is available in Tesco stores and tesco.com with the RRP £8.99. As well as offering an innovative range of haircare solutions, Rhyme & Reason is transparent in their mission to preserve and restore the planet, donating 1% of their sales each year to environmental causes such as the Galapagos Conservation Trust, who work to restore habitats, protect species and drive sustainable solutions.