Swedish baker Almondy has raised £2,000 for The Katie Piper Foundation following a week-long awareness campaign.
Almondy donated £3 for every follow and retweet generated by the followers of www.twitter.com/almondycake, who were also rewarded with the chance to win signed Katie Piper books, as well as The Katie Piper Foundation and Almondy promotional items.
Andrew Ely, managing director, Almondy, said; “Katie Piper is a truly inspirational person and the Foundation carries out vital work supporting those living with burns and scars. We’re proud to have the Foundation as our corporate charity and offer our support to such a worthy cause – we’re looking forward to working with them to raise further funds.”
Carol Borwick, director of fundraising & operations at The Katie Piper Foundation, said: “We’re thrilled to have had Almondy’s support via their successful Twitter campaign, which has helped to build awareness for all that we do to support those with burns and scars and raised a significant sum as well. We shall look forward to building on this success in the future”.
The UK’s number one gluten-free frozen dessert brand has committed to providing ongoing support for The Katie Piper Foundation, which aims to assist burns survivors throughout their journey of recovery. This includes scar management advice and the provision of workshops that focus on well-being and social activities. It also helps by building self-esteem and confidence through introductions to specialists in medical tattooing, laser treatments and hair replacement systems, and by establishing a peer support network for burns survivors.