T2 Tea hires London agency, isobel, for 2021 campaign

Australian Tea brand T2 Tea has hired London independent creative agency isobel to produce a new campaign for 2021, focusing on gifting. 

T2 was born in Melbourne, Australia, and is known for turning the world of tea on its head by creating brews that take you on a journey. Now with over 20 years of brewing under their belts, it has grown to just over 80 stores worldwide, nine in the UK, as well as a thriving online store and presence in some of the best hotels, restaurants and retailers across the globe.

The campaign will be the first time T2 has worked with a UK agency, and Amy Smith, global brand director, states: “T2’s mission is to celebrate the beauty of diversity – diversity of ingredients, people, places and, through offering a modern twist on an ancient ritual, unite the world over a cup of tea.  

“This Mother’s Day we are celebrating creativity and bringing our very best gifting ideas brought to life in a wonderful campaign created by isobel.”

Jamie Williams, managing partner at isobel, says: “We’re thrilled to be working with T2 Tea. The tea category is in need of innovation and inspiration, both from a product and an image point of view, and T2 is the brand to deliver this. We can’t wait to work together.”